3D-printed plant-based meat start-up Redefine Meat raises $135M in latest funding round

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AUTHOR: Fiona Holland

The Israeli meat alternatives company Redefine Meat has secured $135M in its latest funding round.

Leading investors contributing to the fund include Israeli capital firm Hanaco Ventures and British investment management Synthesis Capital.

The start-up aims to use the new funding to expand their production in both Israel and to other countries worldwide such as the Netherlands. It also hope to make new connections with restaurants and foodservice spaces globally.

The total amount raised by Redefine Meat now stands at $180M.

Founded by Eshchar Ben-Shitrit and Adam Lahav in 2018, the start-up’s plant-based meats are made from pea protein, combined with sunflower oil, coconut fat and other natural flavourings to create a product that has a similar mouthfeel and taste to real meat.

The company’s products include 3D-printed plant-based kebabs, cigars (vegan puff pastry filled with plant-based mince meat), sausages, ground beef burgers, steaks, beef skewers, and lamb and beef flanks.

CEO and co-founder of the company Eshchar Ben-Shitrit said in a report with Globes: “Each day the company records major achievements that are changing the food industry, from operating new machinery, new patents, and reaching a growing number of customers who are looking for us on restaurant menus, and we are very proud about all of this. Raising money is important but it is just a means for achieving our real goals.”

They currently offer their 3D-printed meat alternatives to employees working at Meta (Facebook), Apple and Google.

In 2021, Redefine Meat also launched their products in around 200 Israeli hotels and restaurants.

The company was also scouted in November last year by celebrity chef Marco Pierre White, who put the brand’s 3D-printed steaks on the menus of three of his London restaurants, as well as his steakhouses across the UK.

Dutch Michelin Star chef Ron Blaauw has also started to feature the plant-based meats on his menus.

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