Seed Snacks – Pep & Lekker
Pep & Lekker’s mission is to be a trusted stakeholder for permissible plant-based snacking that gives equal weighting to great taste and real nutrition whilst actively supporting a healthy, sustainable living, ‘real food’ agenda.
Approved by Sugarwise, Seed Snacks is a 5-strong selection (savoury and sweet) of highly nutritious, vegan snacks. Made in small lightly baked batches, at a specialist artisanal bakery in Dorset, Seed Snacks is a magnificently moreish gluten-free range of snacks that are high in fibre, source of protein, and free-from all 14 allergens. Truly distinctive, a product that can either be eaten as a light on-the-hoof snack or, crumbled over soups/salads.
Seed Snacks enjoy broadbrush appeal, targeting health-conscious individuals, vegans, flexitarians, coeliacs, ketogenic enthusiasts, pregnant women, gym goers, time-poor commuters and snacking enthusiasts.
The driving motivation behind Pep & Lekker was Susan’s ‘lazy’ vegan son who was making poor dietary decisions that were impacting on his health. The underlying idea was to create viable vegan treats that could be enjoyed by the whole family.
Sustainability is at the heart of the brand, the products are vegan, there is no palm oil, over 90% of ingredients are sourced from UK suppliers and the packaging is fully recyclable.