Uncommon CX, the consumer experience division of London-based Uncommon Creative Studio, has launched the Yellow Sticker Cookbook – a recipe app that helps people make meals using supermarkets’ discounted items.
The idea for the app came about amidst the growing cost of living crisis the company says, which has so far caused UK food inflation to hit the 17% mark and is causing many to make unhealthy changes to their diets.
The application runs on all recent smartphones, according to Uncommon. To use it, shoppers need to open the web-based platform and scan the yellow-label reduced item using Google Lens. They can also add any other extra ingredients they have at home.
Once users have selected all the ingredients they want to use, the app will generate a recipe with step-by-step instructions.
The app aims to inspire people to create more meals using reduced items as well as what they already have, and will help them avoid food waste as a result, the company says.
In an interview with Design Week, Jonathan Goodman, Founder of Uncommon said the app was made to help people that “cook at home, but are not entirely confident chefs”.
He added that as the number of users of the Yellow Sticker Cookbook increases, partners will be brought onboard to turn the app into “a scalable platform that can incorporate more recipe content from chefs and brands”.