Veganuary releases its 2023 campaign report
Veganuary, the global annual pledge to go vegan for the entirety of January, has released the report for its 2023 campaign.
More than 700,000 people worldwide signed up to take part through the Veganuary website – the highest number since the pledge was launched 10 years ago. Participants from every country in the world but Vatican City and North Korea signed up with 2.3 million people visiting the non-profit organisations website to search for tips to go plant-based. Chefs and celebrities such as Alexis Gauthier, TV personality Peter Andre´, actors Diane Morgan and Alexandra Mardell supported this year’s campaign and Veganuary ran a month-long YouTube series providing tips and advice around vegan diets and food, as well as a podcast series featuring Gauthier, actor Danny Hatchard and plant-based food writer and Deliciously Ella founder Ella Mills.
Veganuary 2023 at a glance:
- YouGov surveys in several countries found participation was actually much higher than official sign-ups, with 4% of UK respondents, 9% in Germany, 7% in the US, 5% in Chile and 7% in Argentina reported to have participated in Veganuary for at least part of the month of January
- At least 1,610 new vegan products and menu options were launched globally during January with restaurants launching more than 790 vegan menus for Veganuary – the largest number yet
- Nearly 100 UK organisations took part in the Workplace Challenge including the Ministry of Defence Veg Network, Suffolk County Council, Mars Food Europe, NHS Supply Chain, Greater London Authority, BAFTA, Odeon Cinemas and Adept Carehomes (staff and residents)
- More than 6,800 international media stories featured Veganuary including TV reports in South Korea, Taiwan and on Sky Arabia as well as print media in China, Japan and Ghana
- Veganuary’s social media channels had a combined reach of 155 million
- #Veganuary was viewed on TikTok more than 894 million times by the end of January 2023
- Nearly 450 US businesses took part
- 9% of British adults have taken part in Veganuary since the pledge started in January 2014
According to the organisation, in total, in the last 10 years, 85% of non-vegan participants have reduced their consumption of animal products since doing Veganuary with 23% becoming vegan, 43% reducing consumption by at least half and a further 20% by at least a quarter.