Redefine Meat’s 3D-printed plant-based Flank Steaks to be offered at five restaurants in London

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AUTHOR: Fiona Holland
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Redefine Meat has announced its 3D-printed plant-based Flank Steak will now be available in six popular London restaurants.

The Beef or Lamb Flank will feature on the menus of German Gymnasium, Chotto Matte, Gillray’s Steakhouse & Bar and Mr. White’s.

The meat alternatives will be used in a range of cuisines from classic steak dishes to Japanese-Peruvian fusion meals and French vegan fine-dining.

The Israeli company’s New Meat products are 3D-printed from a mixture of plant-based ingredients like pea protein, soy, beetroot, coconut fat, natural colours and flavourings.

Eshchar Ben-Shitrit, CEO and Co-Founder of Redefine Meat, said: “We are delighted to partner with these prestigious restaurants and bring New-Meat to their discerning clientele.

As we continue our expansion in Europe, we are looking forward to increasing the availability of New-Meat to more chefs and restaurateurs and help them meet the high demand from meat-lovers, flexitarians, vegetarians and vegans.”

Redefine Meat’s products already appeared across the UK earlier this year in restaurants belonging to celebrity chef Marco Pierre White.

In March 2022, London’s renowned department store Selfridges also struck a deal with Redefine Meat to serve its New-Meat products in its restaurants: Harry Gordon’s Bar & Kitchen and The Brass Rail Restaurant for a limited period.

The company’s products can also be found in over 200 hotels and restaurants in Israel as well as in Berlin and Amsterdam.

Its full New Meat range includes the Redefine Beef Flank, Redefine Lamb Flank, Redefine Burger, Redefine Beef Mince, Redefine Sausage, and Redefine Lamb Kebab.

Find out everything you need to know about where the plant-based market is headed in 2023 at this upcoming Trends Panel:

A taste of trends: plant-based products in 2023

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