Redefine Meat’s 3D-printed plant-based meat on the menu in Israeli hotels and restaurants

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AUTHOR: Stef Bottinelli
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Israeli food company Redefine Meat has launched its 3D-printed plant-based burgers, sausages, kebab, ground beef and cigars (vegan beef filled puff pastry) in restaurants and hotels in Israel. 

Launched in 2018, Redefine Meat’s products have been developed with restaurant chefs and are aimed at the hospitality industry. The same year the company made what it claims to be the world’s first 3D-printed vegan steak. 

In 2019 it conducted the world’s first 3D-printed plant-based food blind tasting in a restaurant, and a year later the world’s first largest blind tasting of a vegan 3D-printed food item, receiving a 90% approval rate by participants.

Eshchar Ben-Shitrit, CEO and co-founder of Redefine Meat, said to 3D Natives“Each product in the range and the ones to follow are born from our understanding of meat at the molecular level, extensive R&D and technological innovation, which combined provides us the ability to create any meat product that exists today. This has been critical to achieving a superiority in taste that honestly, we did not even expect, and the technological versatility to do what no other has done – replace every part of the cow with tasty plant-based meat.”.

Redefine Meat uses pea protein, coconut fat, sunflower oil, flavourings and colourings to create meat-like taste and texture in their products.

The company’s products are currently on the menu at Hudson, Nam, Asif Center, Eddi’s Hideout, The Lounge, Sinta Bar, C2, Guesta, Joz & Daniel, and Budega American Kitchen in Israel.

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