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Jay Z boosts plant-based cheese brand Misha’s Kind Foods with latest investment

2 min read
AUTHOR: Tilly St Aubyn
Jay Z Misha's Kind Foods tubs of plant-based cheese with grapes

Plant-based cheese start-up Misha’s Kind Foods has raised $3M in its seed investment round with the help of music mogul, Jay-Z.

The California-based start-up was founded in 2018 by chef Ian Martin and Aaron Bullock and has since developed vegan cheese spreads in eight flavours including Black Truffle, Smoked Cheddar and Ricotta. The products are made using a cashew and almond milk base, and then blended with various herbs and spices. They are all free from vegetable oils, soy, fillers, starches and nutritional yeast.

Jay Z invested in the start-up through his company, Marcy Venture Partners (MVP), with additional investment in the round coming from branding company Lisa Shamus & Partners and NBA All-Star Chris Paul.

MVP co-founder Jay Brown said: “The mission of Misha’s directly aligns with our values. When we first discovered Misha’s we found some immediate synergies,” according to VegNews.

“We embrace companies that value sustainability, empowerment, inclusivity, accessibility, convenience, health and wellness, and personal expression,” he added.

Misha’s Kind Foods co-founder Aaron Bullock commented: “These investors, and their enthusiasm, not only confirm the quality and excellence of our artisan cheeses, but they also align with our long-term vision and mission. We are here to serve the large community of cheese lovers, plant-based and not. Everything we make is kind to your body, kind to the planet, and kind to your wallet.

“I’m confident having these investors at the table will be vital to the future growth of the company as they bring valuable cultural instincts, branding knowledge as well as operations and growth expertise.”

Alongside his successful music career, Jay Z has invested in other vegan food start-ups including Oatly and Impossible Foods.


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