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Food Matters Live launches Tastes of Better event series

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2 min read
AUTHOR: Stef Bottinelli
A female chef in a white uniform and a black apron in the restaurant kitchen. Cooking a salad. The cook rubs the parmesan cheese on a small grater.

The Food Matters Live: Tastes of Better event series is launching in London in March 2023, with more dates in Manchester in May, Edinburgh in June and back in the capital in October.

The Tastes of Better event series will offer the opportunity to taste and experience first-hand the latest ingredient, flavour and colour innovations shaping the future of food and nutrition.

The exclusive culinary experience will showcase the latest in taste innovations in ingredients, flavours and colours across key consumer trends including natural, plant-based, better-for-you, free-from sustainability, and functional nutrition. The event series is open to a VIP-only audience.

The Tastes of Better event series will bring together an audience at the core of food and nutrition innovation – from product developers, R&D and technical teams, and development chefs, to dietitians, nutritionists, brand leads and marketing professionals from across manufacturing, retail and foodservice.

Attendees will gain insights into new solutions to support innovation pipelines and growth and experience the innovation first-hand, with live tastings accompanied by access to experts providing the scientific and technical know-how behind the innovations.


  • London 14-15 March 2023
  • Manchester May 2023
  • Edinburgh June 2023
  • London October 2023

The venue

The first event will take place in the capital at The Kia Oval. The prestigious venue is conveniently situated in central London, adjacent to the river Thames, and boasts several tasting rooms benefitting from plenty of natural light, all steeped in history and surrounded by views of the iconic Oval pitch.
Take a tour of The Kia Oval.

Attending Tastes of Better event series

The Tastes of Better event series is open to up to 350 quality professionals working in food and nutrition innovation from across new product development, innovation, technical and marketing teams, together with nutrition and food science experts, innovation chefs and relevant new brands looking to experience inspiring new solutions.

Attendance is by invite only. Those wishing to take part in the event can do so by applying here.

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