ZOE, a personalised nutrition programme and app founded by Professor of Genetic Epidemiology at King’s College London Tim Spector, has received £2 million in investment from Flight Fund, Dragons’ Den‘s investor Steven Bartlett’s VC.
Launched in 2017 by Spector, Jonathan Wolf and George Hadjigeorgiou, ZOE is a data-driven programme that measures an individual’s gut microbiome, blood sugar and fat and their responses to food. The findings are then used to create a personalised nutrition plan according to the person’s physiology. Rather than using a ‘one diet fits all’ approach, ZOE looks in depth at how each person responds to nutrients and creates a personalised programme. After answering a questionnaire and choosing a plan that best suits them, individuals are sent an at-home test kit. The results are then delivered to the company’s lab where they are used to provide personalised food recommendations that can be accessed and monitored using the ZOE app.
ZOE‘s co-founder and CEO Jonathan Wolf announced the news of the investment on LinkedIn: “As our latest investor Steven Bartlett says, ‘ZOE is a company that represents the future…I’m deeply proud to be an investor and now ambassador of a company that I truly believe will change the world by leading the nutrition-science revolution.‘
“I’m delighted to share that we’re partnering with entrepreneur, investor and host of the number 1 podcast in the UK, The Diary Of A CEO, Steven Bartlett, who is investing $2.5 million ($2m in cash, the rest in commitments) in ZOE through Flight Fund.
“Having spoken with my co-founder Tim back in January we directly experienced the huge impact of his advocacy for the brand and we’re so excited to work together towards our mission of improving the health of millions.“
At only 30 years of age, Steven Bartlett already has an impressive CV. He first founded social media marketing company Social Chain before launching the Diary of a CEO podcast, releasing his debut book Happy Sexy Millionaire, and appearing on BBC’s TV show Dragons’ Den. His investment company, Flight Fund, invests in biotech, health and wellbeing, blockchain, commerce, technology and space.
Bartlett announced the investment in ZOE on LinkedIn yesterday (15.03.2023), saying: “Who remembers Tim Spector from ZOE on The Diary Of A CEO? Tim inspired me so much! My conversation with him is one of our most downloaded of all time with 5 million streams across YouTube and audio!
“After that conversation I looked into the work he’s doing on ZOE, alongside his incredible founders. I learnt about their mission, had them over at my house to discuss their vision in great detail, looked at their product, their technology and their strategy and I honestly fell in love!
“This company has the potential to positively improve millions of peoples lives all over the world.
“Personalised nutrition, using machine learning to understand your own unique relationship with everything you eat and how the things you eat impact every part of your health, how you feel and how you behave, every hour of the day. This, for me, is the future. I think ZOE is one of the most important companies of our time. So today, I’m excited to announce that I’m joining the ZOE mission with George Hadjigeorgiou & Jonathan Wolf!”
ZOE was first created to study how nutrition could help those affected by COVID-19, using community science to solve global health issues.