Burger King UK goes 100% plant-based with new London flagship branch
Fast food chain Burger King has unveiled its first ever fully plant-based restaurant, which will occupy its flagship Leicester Square location for the next month.
The restaurant will boast 15 new vegan items and a meat-free menu for children.
This is in addition to the multiple plant-based options already on the chain’s menu, such as the Plant-Based Whopper, Vegan Nuggets and new Vegan Katsu range.
The news comes as Burger King continues its commitment to offering a 50% meat-free menu by 2030. As well as increasing choices, this mission also aims to help the restaurant reach its target of a 41% reduction in greenhouse gas emissions from its value chain per restaurant by the same year.
Alasdair Murdoch, CEO at Burger King UK said: “The launch of our meat-free menu is an exciting campaign that recognises customers’ growing desires for flexitarian and meat-free alternatives.“
Murdoch also added that the new additions to the menu were “incredibly innovative“.
French food start-up La Vie, which recently raised €25 million in funding, has been chosen to supply the plant-based bacon substitute which will be used in menu items like the Bakon Double Cheeezeburger and Cheeeze and Bakon Whopper.
To mark the launch, Burger King will be donating 10p to Trees for Cities, a charitable organisation that seeks to re-green urban areas, for every Plant-based Whopper or Vegan Royale sold nationally during the first four weeks of opening.
The Leicester Square location has undergone substantial renovations in preparation for its new opening. This includes the implementation of 12 digital ordering kiosks, digital menu boards and a remodelled kitchen, reflective of the menu.
As well as being the brand’s first ever plant-based restaurant, the location will also be part of The National Cup Recycling Scheme, which allows customers to bring in cups from other participating brands to recycle in a custom recycling station in-store.